Bajaj Auto is preparing a strategic product offensive with plans to launch 350cc versions of both the Pulsar and Dominar by May 2026, leveraging significant GST benefits that could make these motorcycles substantially more affordable. The move aims to capitalize on the lower 18 percent GST rate applicable to motorcycles with engine displacement up to 350cc, compared to the 40 percent GST levied on engines above 350cc. Industry sources suggest this strategic downsizing could reduce prices by 15-20 percent, making premium motorcycles accessible to a wider audience.
The 350cc strategy is part of Bajaj’s larger plan to launch eight new motorcycles by mid-2026, with the Pulsar 350 and Dominar 350 being the most anticipated models. The company is reworking its existing 373cc engine by reducing bore while retaining stroke to bring displacement down to exactly 350cc, ensuring it qualifies for the lower tax bracket without compromising performance significantly.
Why Bajaj is Launching 350cc Versions
The Indian motorcycle market has historically shown strong demand for 350cc motorcycles, with Royal Enfield dominating this segment for decades. The 350cc displacement offers an ideal balance between performance and efficiency, providing adequate power for highway cruising while maintaining reasonable fuel consumption for daily commuting. The segment has gained popularity as riders seek motorcycles that can handle both city traffic and occasional long-distance touring.
The GST structure in India creates a significant price advantage for motorcycles up to 350cc. With 18 percent GST compared to 40 percent for larger engines, the price difference can be substantial. For example, a motorcycle priced at 2 lakh rupees before tax would cost approximately 2.36 lakh rupees with 18 percent GST versus 2.80 lakh rupees with 40 percent GST, a difference of 44,000 rupees. This makes 350cc motorcycles significantly more attractive to price-conscious Indian buyers.
Bajaj’s strategy also aligns with the company’s partnership with Triumph and KTM, as derivatives of this 350cc engine platform will power motorcycles across all three brands. This shared platform approach reduces development costs while allowing each brand to maintain its distinct character and positioning in the market.
Expected Specifications of Pulsar 350 and Dominar 350
The Pulsar 350 and Dominar 350 will be powered by a reworked version of Bajaj’s current 373cc single-cylinder engine. The company is expected to reduce the bore diameter while maintaining the stroke length to achieve exactly 350cc displacement. This approach preserves the engine’s torque characteristics while slightly reducing peak power output. The engine is likely to produce around 32-34 horsepower and 30-32 Nm of torque, adequate for spirited riding.
The Pulsar 350 will likely feature the sporty design language of the current Pulsar NS series, with aggressive styling, sharp LED lighting, and a muscular fuel tank. The motorcycle may get a digital instrument cluster with Bluetooth connectivity, dual-channel ABS, and USD front forks for improved handling. The seating position will be upright and comfortable for daily commuting, while the chassis will be tuned for a balance between stability and agility.
The Dominar 350 will maintain its touring-focused character with a more relaxed riding position, larger fuel tank capacity, and comfortable seat for long-distance riding. The motorcycle is expected to feature full LED lighting, a comprehensive digital display, and possibly ride-by-wire throttle for smoother power delivery. The suspension setup will prioritize comfort over outright sportiness, making it suitable for highway cruising and occasional touring.
Both motorcycles will likely feature six-speed gearboxes, liquid cooling for consistent performance, and modern styling elements that appeal to young buyers. Fuel efficiency is expected to be in the range of 30-35 kmpl in real-world conditions, making them economical for daily use despite their performance capabilities.
Expected Pricing and Market Positioning
The Bajaj Pulsar 350 is expected to be priced between 1.80 and 2.10 lakh rupees ex-showroom, positioning it as an affordable performance motorcycle. This pricing would undercut the current Pulsar NS400Z by approximately 30,000 to 40,000 rupees while offering similar performance characteristics. The lower GST rate is the primary enabler of this aggressive pricing strategy.
The Dominar 350 may be priced between 2.00 and 2.30 lakh rupees ex-showroom, maintaining a premium over the Pulsar 350 due to its touring-focused features and equipment. This would make it significantly more affordable than the current Dominar 400, which retails around 2.40 to 2.50 lakh rupees. The price reduction could attract buyers who previously found the Dominar 400 slightly beyond their budget.
Both motorcycles will compete directly with Royal Enfield’s 350cc lineup, including the Classic 350, Meteor 350, and Hunter 350. However, Bajaj’s offerings will emphasize performance and modern features over Royal Enfield’s retro styling and brand heritage. The Pulsar 350 and Dominar 350 will also appeal to buyers considering the Honda CB350 series and Jawa’s 350cc motorcycles.
Competition in the 350cc Segment
The 350cc motorcycle segment in India is currently dominated by Royal Enfield, which sells over 60,000 units monthly across its 350cc lineup. The Classic 350, priced between 1.93 and 2.26 lakh rupees, leads sales with its timeless design and strong brand appeal. The Meteor 350, starting at 2.10 lakh rupees, offers a more modern cruiser experience, while the Hunter 350, priced from 1.50 lakh rupees, targets urban riders.
Honda’s CB350 series, including the H’ness CB350 and CB350RS, competes with prices ranging from 2.00 to 2.25 lakh rupees. These motorcycles emphasize refinement and reliability over outright performance. Jawa’s 350cc motorcycles, priced between 2.00 and 2.30 lakh rupees, appeal to buyers seeking retro styling with modern mechanicals.
Bajaj’s entry into this segment with performance-focused offerings could disrupt the market dynamics. The Pulsar 350 and Dominar 350 will offer significantly more power and modern features compared to most competitors, potentially attracting buyers who prioritize performance over heritage or styling. The lower pricing enabled by GST benefits gives Bajaj a competitive advantage that could translate into strong sales volumes.
Frequently Asked Questions About Bajaj 350cc Motorcycles
When will Bajaj launch the Pulsar 350 and Dominar 350?
Bajaj Auto is expected to launch the Pulsar 350 and Dominar 350 by May 2026, though official confirmation is awaited. The company is reportedly working on finalizing the 350cc engine specifications and preparing production facilities. The launch timing is strategic to leverage the lower GST rates applicable to motorcycles up to 350cc displacement. Bookings may open a few weeks before the official launch.
What will be the price of Bajaj Pulsar 350 and Dominar 350?
The Bajaj Pulsar 350 is expected to be priced between 1.80 and 2.10 lakh rupees ex-showroom, while the Dominar 350 may cost between 2.00 and 2.30 lakh rupees ex-showroom. These prices represent significant savings compared to the current 400cc versions due to the lower 18 percent GST rate versus 40 percent for larger engines. Final pricing will be announced at the launch event.
How will the 350cc engine compare to the current 373cc engine?
The 350cc engine will be derived from Bajaj’s current 373cc single-cylinder motor by reducing bore while retaining stroke. This approach maintains torque characteristics while slightly reducing peak power. Expected output is around 32-34 horsepower and 30-32 Nm of torque, compared to 39-40 horsepower in the 373cc version. The performance difference will be minimal in real-world riding, while the price advantage will be substantial.
Will the Pulsar 350 and Dominar 350 compete with Royal Enfield?
Yes, the Bajaj Pulsar 350 and Dominar 350 will directly compete with Royal Enfield’s 350cc lineup including the Classic 350, Meteor 350, and Hunter 350. However, Bajaj’s offerings will emphasize performance, modern features, and technology over Royal Enfield’s retro styling and heritage appeal. The Pulsar 350 and Dominar 350 will target buyers seeking more power and contemporary design in the 350cc segment.
Important Official Links and Resources
Bajaj Auto Official Website | https://www.bajajauto.com/
Bajaj Motorcycles Product Range | https://www.bajajauto.com/bikes
Bajaj Dealer Locator | https://www.bajajauto.com/dealer-locator
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